U.S. Patent No. 8,996,399
What is Million Dollar Mix?
Million Dollar Mix is a patented program that brings the concept of lottery (Powerball, Mega Millions, Pick 5 etc.) to the world of CPG and its retail channels, in a unique, business building way.
Lottery is a $20 billion business and growing. What consumers have come to understand is that they play for the chance to win high level million prizes (and smaller prizes). To win they must have the correct combination of NUMBERS.
Enter Million Dollar Mix. The difference in Million Dollar Mix is that shoppers will be able to play simply by what they do regularly and that is shop (both in-store or on-line). They will now have the chance to win Million Dollar prizes (and smaller level prizes) by having the correct combination of SKUs in their shopping occasion.
The patented Million Dollar Mix program is so simple. Instead of numbers, SKUs are the trigger to winning. In how the program is designed, consumers purchasing behavior can be changed, leading to larger basket size, more profitable purchases, trial, and loyalty.
Million Dollar Mix Execution Options
Regional grocery retailers may choose to run this program for their high-margin Own Brands only. Consumers may be moved to purchase great amounts of Own Brand products as having the correct combination of Own Brand products in a shopping occasion can win consumers million-dollar prizes and lower-level prizes. This increase in very profitable Own Brand volume can significantly impact a retailer’s bottom line.
Other retailers may want to focus on a section of the store, like Frozen Food. They may license Million Dollar Mix and inform consumers they can win Million Dollar prizes and smaller prizes of having the correct combination of Frozen Foods in their shopping occasion. Think about the increase in total Frozen category sales and revenues.
What about a leading CPG corporation? Leading CPG corporations can exclusively license Million Dollar Mix for their own portfolio. Think about the growth in a corporate portfolio if consumers know they can win million-dollar prizes (and smaller prizes) by purchasing the correct combination of items in their shopping trip. A leading CPG corporation can run the program nationally or run in key regional retailers.
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